Fractional head of marketing for small DTC brands.
Leading your marketing without the full-time expense
I step in as a part-time marketing leader for small direct-to-consumer (DTC) brands, helping you grow revenue, build community, and make smart, sustainable decisions without the cost of a full-time hire. Think of me as an extension of your team, not another vendor.
Social Strategy
Your DTC customers are already online. Let's meet them where they are with an authentic presence that grows your community and drives real engagement.
- Platform strategy tailored to your audience
- Content pillars & posting frameworks
- Caption & creative direction
- Monthly planning & performance check-ins
Partnerships
The right partnership can introduce your DTC brand to thousands of the right people. I find, vet, and manage creator relationships that truly align with your values.
- Local & micro-influencer identification
- Outreach, negotiation & management
- Campaign briefs & deliverable tracking
- Performance reporting beyond follower count
Grassroots & Community
Some of the most powerful marketing happens in person. I help you design experiences that turn DTC customers into advocates and advocates into community.
- Event concept, planning & execution support
- Community engagement strategy
- Local partnership opportunities
- Pop-ups, workshops, and brand activations
Marketing Systems & Strategy
Great marketing isn't a single campaign, it's an engine. I help you build foundational systems and strategy that keep working for your DTC brand long-term.
- Full marketing audit & opportunity mapping
- Custom strategy built around your brand
- Channel mix recommendation (digital + IRL)
- Ongoing coaching & refinement
How We Work Together
LISTEN
We start with a real conversation about your DTC brand's story, goals, struggles, and community.
EXPLORE
I dig into your DTC brand, your audience, and what's already working or missing.
BUILD
We design a custom marketing plan. No template, no fluff, just what fits.
GROW
We launch, learn, and refine. I stay in your corner as your business evolves.