Hi, I'm Madeline Willis - a wife to a wonderful husband, mom to two sweet boys and a small DTC business fanatic.
After a decade in DTC marketing, I've noticed that most small business owners aren't bad at marketing, they're just overwhelmed by the noise around it and can't figure out the best route for their own brand.
Marketing is simpler than the industry makes it sound, especially when you love and understand your brand.
I come alongside founders and take the burden of marketing off their plate. Together we build systems that are sustainable, that your team can keep running, and that lead to real growth.
If marketing feels heavier than it should, I'd love to help.
What I Stand For
Partnership, Not Vendor
I'm in it with you, learning, adjusting, and celebrating wins side by side.
Built for Your Brand
No templates. Every plan is built around the specific reality of your DTC brand.
Real Impact Over Vanity
Followers don't pay rent. I focus on marketing that drives actual results.
Whatever Works
I use the tools that fit your DTC brand, not the ones that are trendy.
Systems That Stick
I build marketing engines, something you can sustain and build on forever.
DTC to the Core
I chose small direct-to-consumer brands because I believe in what you're building.